New Microgaming EmotiCoins Slot Spreading Smiles Worldwide

Canadian players know that being an online casino slots regular is all about creating fun and excitement within a worldwide community. And anyone who has ever used a smart phone knows that the best way to express your happiness at winning a huge pot is with the universal texting language of emoji. The colorful and emotive characters of smiles, laughs, and disbelief are the perfect complement to players used to the non-stop action of modern online slots:

To help capture that dynamic, Microgaming has created EmotiCoins. The slot is a lighthearted and wild romp through the lovable little facial expressions that have become a staple of our daily lives:

Created By Microgaming’s Rank & File

Further adding to the mythos surrounding EmotiCoins is the fact that it was conceived by Microgaming employees that would normally have nothing to do with slot machine game conception. This only reinforces the fact that EmotiCoins is a universal and popular theme in the hearts and minds of regular people, and not just an idea sprung out of developers meetings:

“We are super excited to be taking live the first game concept driven from the Idea Factory by staff members who would ordinarily not be involved in game conception. And it’s a great game to be our first – the game studio did a fantastic job,” said Lydia Barbara, Head of Innovation Strategy at Microgaming.

Speaking a Universal Language

The “amateur” concept creation also highlights EmotiCoins as a slot that, unlike a title based on a movie or theme with a limited audience, is capable of bringing enjoyment to nearly any player:

“As a marketer, to me the use of emoticons in social media and communication is fascinating; they have essentially become a universal language! 92% of the world’s online population use emoticons, so developing a themed game would automatically target the demographic of our operators’ players,” said Anna McChesney, PR Manager for Microgaming.

All in all, EmotiCoins is a must-try for casual and professional online slots players alike. You can head on over to any casino offering Microgaming slots and give it a try today.